5 Tips to Help You Become a Better Blogger

It seems like anyone can have a blog these days; sites like Blogger, Wordpress, Tumblr, etc. all make it very easy to be a blogger. Blogging is a great tool and can really help with things like search engine rankings, content marketing, authority within your industry, etc.

It is not unique to be a blogger anymore, what is unique, is having a blog that is worth reading. Here are five tips to make sure your blog is worth reading.

1. Practice and practice often. Make sure you take time to write for yourself now and then; let your mind and fingers get the hang of writing good pieces of work. When you learn how to develop good content, your blog will take a huge upturn in worth; our Chicago PR agency always encourages staff to write in their free time, about anything. It might sound cliché but think about all the hours of practice that pro athletes put into their work; none of them (the truly great ones) just wake up and think, "Yeah, I'm skipping drills today" and then make the all-star team and the Hall of Fame. 
2. Have passion. Have a passion for writing, and reading, and allow that passion to fuel your drive to create and deliver content. When you are passionate about something, that is when the best work will come through; back to the athletes example, do you ever think Michael Jordan thought, "Basketball is okay, I s'pose…" No, he loved the game and that was what fueled his desire to win and be great. 
3. Make sure to post! Have the habit of posting routinely, if you post whenever you feel like it, such as once a month or every few months, then people have less of a reason to come back and read more. Post at least once a week. When people can count on your postings to be there, they will be more likely to revisit your blog. Our franchise PR agency has this blog and one on our site, both are posted to routinely, for this reason. 
4. Have a purpose. You might like to blog but your blog post topics range from candy to politics, that is no good. Have a concrete subject line that you want to run with. Maybe your blog is always going to be about politics, awesome; it does not always have to cover Republicans or Democrats, but covering things within the Federal Government arena would allow your readers to know what they can visit your blog for. 
5. Be smart. Or, a smart way of saying that would be "perspicacity". You don't want to use jargon or language that is not appropriate for your readers to sound smart; however, you want to showcase your intellect in ways that get you ahead. 

Does your business need help with blogging? Then contact All Points PR-- a Chicago franchise PR agency that has a love for writing. See how we can help your blog become great!