15 Brand Names You've Likely Been Saying Wrong

Brands exist all over the world. Depending on where we are from, we say letters and their groupings differently. This is one of the many struggles when a company goes global; your brand name might work well in your country but be mispronounced in another country.

Our Chicago PR agency, we have seen this sort of branding go wrong for some brands as they went beyond their original borders. Consider these 15 brand names that we have all been mispronouncing, thanks to Business Insider, we now know how to say these brand names with confidence!

Don't worry, even some of us at our franchise PR agency were caught off guard by a few of these.



Stuart, M., & Kakoyiannis, A. (2014, September 10). The Right Way To Say 15 Brand Names You're Mispronouncing All The Time. Retrieved March 5, 2015, from http://www.businessinsider.com/mispronounce-difficult-to-say-brands-2014-9 

Build Your Business with Listening

When you are in business, you have to be a good listener. Now that the digital age is upon us, you also have to be into "social listening". In business, you have to be a master at listening. Listening is essential to every activity we do in life, both online and offline.

Use Link Listening to Build Community
One common techniques of social listening is to "link listen" on the wonderful tool of Twitter. What is link listening? Well, is is listening for tweets that have a link for a specific site. Many franchise PR agencies that use this technique to build community, create leads, and communicate.

To link listen, simply type in the URL for a site in to the search bar on Twitter and you'll get every tweet that features that link.

Using Social Listening to Build Buyer Identities
When you link listen, you are able to discover many types of buyer and engagement identities. When you search for a link, such as your own site's, you can find the different kinds of people who use your link for varying reasons.

Our Chicago PR agency can find some great database PR pros by searching for www.allpointspr.com on Twitter.

When you discover who is in the varying personas, you can craft a plan of action and engage with them to build better community.

Does your business want better brand awareness and engagement with its audience? Then email All Points PR - a Chicago Franchise PR agency.