James Bond is a global icon, everyone across the globe knows of MI6 agent 007. His movies and books have been hitting theaters and shelves since 1962. His films have set many box office records and gained scores of fans.
Of course, there are more than just fancy ways of using gadgets, driving cars, and getting women from James Bond; we can also learn how to promote ourselves and our businesses. Here are 5 franchise PR lessons to learn from Mr. Bond.
Know what your pitch will be and make sure to nail it each time you deliver it.
We all know the iconic way that James Bond introduces himself, “Bond. James Bond.” I tried to do this myself but my name does not work as smoothly. While it does not make so much sense that a spy is so willing to divulge his identity, it is a memorable calling card and he delivers it perfectly every time.
What is your calling card when you are out making connections and sales? You might want to try a different way than what James Bond does but do keep it as memorable and easy to deliver.
Have the best tools and know how to use them. James Bond has the best gadgets and keeps on top of how to use them. Whether it is a car that shoots missiles, a jetpack, or a pen that doubles as a remote for an explosive, he has the latest and greatest. Just like Bond, franchise public relations professionals have to be on the edge of the latest tools, tech, and techniques; things like tablets, smartphones, connections with reporters, etc.
Unfortunately, you might not have the luxury of the taxpayer paying for things like James Bond does, which means having someone else, or yourself.
Use those gadgets and tools but have a backup plan. While Bond did always have good gadgets to his disposal, he did not always rely on them too heavily. Bond was always an agent that relied more on his own mind, skill, and those around him (even if it was another human to take the impact of a fall or bullet).
Like Bond, we know that social media has become a huge part of good PR and marketing, however, that does not mean we can only concern ourselves with the followers and fans. We still have to use the simple and traditional methods from time to time.
Dress the part. James Bond always has the best suits and looks great in them. Like him, you need to dress the part as well, even if it does not mean dropping thousands on a suit. But look and act professional.
Be social. Bond goes out to clubs and such and gambles, drinks, has shaken martinis, etc. and he gets to know people. We are not saying you should get involved in these things but do take the note that in order to gain business and connections, you have to be out there, you have to be social.
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