5 New Year's Resolutions for PR Professionals

The end of the year is only a couple weeks away. That being said, we should be thinking about how to improve things in 2015 when ti comes to franchise PR.

1. In 2015, I will have a great PR crisis plan ready for my clients. If you do not have this done already, then you definitely need to get on this one. With so many ways things get talked about besides word-of-mouth and press releases. Today, we have all that traditional media but we also have the internet, which includes social media. If something goes wrong for a business, it gets talked about quickly; the bigger the company, the bigger the crisis. Here are 5 example of good crisis communications plans. 
2. In 2015, I will be on the lookout for new opportunities. A great way to gain exposure is to attach yourself to a larger story. This can be a great way to generate story ideas. 
3. In 2015, I will make a better effort to contact journalists. Since PR professionals outnumber journalists (roughly 4:1), then the lesson here is simple: our pitches have to stand out and be good enough to read from word one. Begin with who you are targeting, make sure your pitches end up in the right hands and do not contribute to the clutter. 
4. In 2015, I will reconsider influencer targeting. What is this? Influencer targeting the people of the internet that have mass followings and strong influential value. These people are on social media, blogs, YouTube, etc. Maybe they are not actually journalists but they still have info and can clout. 
5. In 2015, I will be open-minded about how PR influences content marketing and social media marketing! The world of franchise public relations works hand in hand with things like content marketing and social media marketing. The three of these things have to work together to get the job done correctly and efficiently. 

Maybe none of these resolutions resonate with you and you would like to submit your own. The bottom line is that we are looking ahead to the new year and planning for it. If you want your business to get noticed, you have to look ahead. 

Hire a Chicago PR agency that is always looking ahead and planning on how to adapt to the markets. This is how you will get noticed in the world.