Wednesday, April 9, 2014

PR Tips for Grand Openings

The grand opening to your business, whether it is your first location or another location, is a big deal and can be rather chaotic. You wonder if you are letting people know in the right way and if there is more you can do. There are several things you can do to help increase the promotion on your business's grand opening.


  • Franchise Public Relations: having a franchise PR firm help you out will be absolutely worth the cost. Why would hiring a PR team be worth your time? Well, PR agencies have ties to the media that you might not, if you do, they might not be as good. The team can gather a story about you and write it up in a nice press release and then submit that to journalists in various areas of media: newspapers, magazines, online newspapers, radio, even television news. If you get your name out there in the media, then you will have your name be seen by thousands, perhaps even millions of people (depending on the medium and the location). The PR team can also help you with creating a promotion plan. 
  • Blogging. Having a blog post or two will also help you get your promotion for your grand opening a big push. When you do a blog post, you will be able to give great detail about your business and your grand opening. This can allow for comments and discussion as well. 
  • Social media: You probably expected this one because it is so easy to do. Your company likely has twitter, Facebook, and other social media (or, if it's your first location, then maybe just your personal accounts) and you just take a few seconds to push a few keys and get the message out there. 
If you have any questions or need assistance with your grand opening, contact All Points PR

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