Pitch a story that is relevant.
You want to pitch a story to journalists that is on topic with what is going on in the world or a certain industry. Make sure to give people a reason why your story is something that people will care about and how it will help them, this stands out.
Make the info easy to find.
A journalist will love when you have a press release that contains the important and relevant information at the top, not at the bottom. There is a trend in the industry that has some PRPs putting bullet points in their releases, some journalists find this attractive while others do not.
It helps to put the contact information at the top of the release as well and paired with a couple sentences giving a summary of what the release is about, this is similar to a budget line. You are sure to get your release tossed by a journalist if they have to dig through your release just to figure out who you are, that is a no-no. In order to succeed at a franchise PR agency, you have to succeed at this.
Make sure, above all things, you list the Ws! Who, what, where, when, why, and how in the release. Now, not all the points will be important enough to be in the first paragraph but list them all in the release somewhere, according to importance.
Do a full subject field and headline.
Make your subject line something creative and catchy but do not make it over-the-top or cheesy; if you try to oversell in the subject line, this will not get your release noticed. You have to have a valid subject line, do not make it misleading or you will only frustrate the recipient. Give the person a reason to care and to continue reading.
Think like the audience.
Whoever you send the release to, you will want to think like their audience. This will help you get the attention of the recipient. If you are in franchise PR, you will realize that thinking like the audience will get you great results.
If you have any questions, then contact All Points PR - a franchise public relations agency.
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