If you frequently read our blog then by now you are probably all too aware that utilizing Twitter is important to
your business or franchise. As a
Franchise Public Relations firm, we cannot stress the important of being social
media savvy enough. Our social media consultants say they frequently hear people say, “they don’t know the
first thing about tweeting,” or that “they have no idea what to tweet
about.” Perhaps that is
valid. What should you tweet about on behalf of your business or franchise? Also, what should you as a business or franchise owner or employee avoid
tweeting about? Quite honestly, this answer is not always straight forward.
Here are a couple things we suggest tweeting about and a few things we
suggest avoiding:
Tweet About This
(1) A simple reply: Replies are a great way to form
relationships with people, so reply when you can and strive to build great
relationships via social media. Replies
can be a supportive gesture or a great way to share a similar experience. Think of a reply as one of the best
ways to show people that you are interested in them and what they’re
tweeting about.
(2) A good retweet: See a really great tweet from one of
your followers? Why not repost to
show your appreciation for their great tweet. People love being retweeted, so share some love and retweet
a great post when you see one and who knows, perhaps someone will kindly return the favor and retweet something great that you post.
(3) The play-by-play of an event: If you’re attending a
great seminar, expo or charity event, why not post some play-by-play updates to
let followers know what’s going on.
The play-by-play tweets provide a great newsfeed on your page and will
give followers great knowledge of what happened at the event you attended.
(4) Posting relevant photos: Photos have a way of keeping people interested. Posting the right kinds of photos can
really get people interested in your franchise or company, products, and
services.
(5) Asking questions:
Questions are a great way to do a little market research. Want to know what people think about a
certain product or industry? Ask
away! You never know, you may get
some great responses that may help you sell your own product or services.
(6) Blog posts: Whenever you post a blog, post a link to the
blog on your social media pages.
This will help bring your followers, friends or fans to your blog. If you’re looking for more blog
involvement, posting links is a great way to share. Make it a habit of posting a link to your new blog post on your
social media pages right after the blog is posted.
Don’t Tweet About This
(1) Begging for retweets: There’s nothing more annoying than
people begging for retweets on Twitter.
You shouldn’t have to beg for a retweet. If you’re putting out good content, then you shouldn’t have
to beg anyway. Avoid doing this at
all costs as it’s a surefire way to lose followers.
(2) Constant foresquare updates: People do not need to know where you are 24/7. Refrain from constantly posting
foursquare updates. That has the
tendency to annoy people more than attract them. Besides, what does that update tell people about you or your
franchise or business? Not too
much.
(3) Tweeting about how many followers you have: We’ve all
come across tweeters who brag about how many followers they have. Bragging, in general is never such a
great idea on Twitter. Remember,
the goal is to attract new followers and obtain current followers—not to repulse people.
If you want to build a positive online identity for your
franchise or company, social media is a great tool to help you do that. Just think before you post. If you have more comments or questions
on tweeting, post a comment below or contact us.
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