Press Kit Must Haves

One of the most important parts of any PR effort is the press kit and any public relations specialists will confirm that.  Before the era of electronic information, press kits used to be physical, but now most are electronically based. 

Online press kits have become the way to go for several reasons; they can be interactive, they’re up to date, and information is easily made available.  Don’t let your press kit gather dust.  Utilize some of our tried and true tips to make your kit stand out above the rest:  

(1) Easily accessible- Make your press kit, if it’s online, as easy to find as possible.  The easier information is to find and read, the more likely it is to be found and read (especially contact information—no one wants to have to dig for it!).

(2) Keep it simple- Don’t go overboard.  Stick to press kit basics.  Give people the core information they need—nothing more, nothing less.

(3) Interactive- In today’s technology-crazed environment, kits should be interactive and keep the readers attention. 

(4) Avoid vague copy- Kits need to be well written, which is where experts at PR firms come in to play.  Firms are adept at this.  Try and be as direct as possible and talk about your company or product as clearly as possible.  If what you’re describing is too hard to understand people are less apt to continue reading. 

(5) Continually update information- Here at All Points PR we always suggest kits are continually updated in case information has changed.  It happens!

(6) Always include a biography- Company bio’s are a definite must have.  Biography sheets should feature key management and any other important company facts.  People reading press kits want to know more about the brains behind the company. 

(7) Product or service information- If you’re selling a product, details about the product need to be included so that the need for the product is made apparent.  A potential customer needs to know why the product is necessary.  If you’re selling a service, make sure to outline exactly what the service includes, specifically the benefits.   

           (8) Include press pieces- If your company or product has been featured in magazines, has published press releases or product reviews, be sure to include them in your press kit.  Editors and journalists get to see what other people think of your product or company and it also gives them ideas on what they could potentially write about if they choose to feature you. 

           Press kits take time and effort to truly stand out.  Franchise PR Firms like All Points PR know what it takes to put your company or product on top.  Contact us on the web or by phone.