Positive Ways to Contribute to the World of Social Media

Do you ever log on to your company's Facebook or Twitter and think to yourself, “Hmmm what should I post today?!”  It happens to the best of us.  Yes, even us social media experts find ourselves drawing the occasional blank.  We can refer to it as a “posting block” as opposed to “writer’s block.”  Call it what you will, but drawing a blank is natural especially when we are surrounded by so much content.  It can get hard to decipher what is good material to post on your business social media sites and what is not.  Here are a few suggestions on positive ways to contribute to the world of social media:

(1)  Provide good content: Here at All Points PR we cannot stress the importance of good content enough.  Give your “friends” and “followers” something to talk about at the water cooler the next day.  Make them feel like the authority on a groundbreaking topic and they are your “friend” or “follower” for life.  This does require you to do a little digging when it comes to finding great articles and topics to post, but the payoff is well worth the effort.        

(2)  Active use: The best way to utilize social media is to use it as often as possible.  No, this doesn’t mean you should bombard people with constant posts, but it does mean that you should feel free to share as much as you want.  The more relevant things you post, the more content you are providing, which can help people become interested in you and your business. 

(3)  Share what you find: Share things that you have recently discovered.  You never know, one of your friends or followers may repost your findings and link it straight back to you.

(4)  Feedback: Provide thoughtful comments on posts that are related to your career or business.  Taking an interest in others can become important for generating more business. 

(5)  Build relationships: The goal of social media is to build and maintain relationships with others and this is especially true when it comes to promoting your business.  Leveraging with others is a great way to network. 

            Is your franchise company interested in knowing more about the world of social media? All Points Public Relations, a Chicago-based PR firm focused on working with franchise companies, is experienced in planning, executing and driving powerful results with strategic public relations and social media tactics.