Create a Winning Social Media Strategy

                Using social media requires a strategy.  Creating a social media site is probably the easiest part of your social media experience, but the real work comes with the effort that goes into managing and implementing strategies for social media sites.  Make your social media work for you and create a strategy that is designed to make your company win.  Here are a few of our suggestions to consider when creating a social media strategy:

(1) The pitch: With character restrictions, you need to be able to convey who your company is as concisely as possible.  Think about the main ideas you want your target audience to know and stress that above anything else.

(2) Consider your relationship with your audience: What does your audience know about your company?  Are they brand advocates or first time buyers?  Depending on your relationship with your audience, your strategy needs to fit your target.  Examining how your target uses social media is also a necessary step.  If you have a younger audience you may consider “video contests” since that demographic tends to enjoy videos. 

(3) Program goals: Before creating a social media profile, in general, you should determine what your goals are.  Are you trying to generate sales, brand awareness, or gain brand loyalty?  Consider what you want to gain from doing social media for your company.

(4) Be personal: Social media sites are the place to show personality.  Don’t be afraid to be yourself because that’s what people want to see.  They want to see a little personality behind a company, which is especially true with bigger companies. 

(5) Track your progress: How can you celebrate your success if you aren’t sure how you have progressed?  Before you embark on a full-blown social media campaign, determine what metrics you are going to track to get the full idea of how you have progressed throughout your social media campaign.

As a franchise PR company that does social media as a service to our clients, we know how much of an impact a winning strategy can have on your social media efforts.  For more tips and tricks, contact us.