Shaking It Off and 3 other PR Lessons to Learn from Taylor Swift

Taylor Swift is constantly in the media, usually for good reasons. Within the last couple weeks, she has been all over magazines, talk shows, etc. discussing and promoting her latest album, 1989.

This past week, she faced off with popular music streaming site, Spotify. Spotify fired shots at T-Swift about taking her sweet time getting the new album on Spotify; in response to this jab, Taylor removed all of her music from the site.

Taylor certainly is not afraid to defend herself and be who she is. It is definitely admirable. Here are 3 things to learn from Taylor Swift that we can apply to franchise PR. 

Shake it off. The hit single from 1989 has taught us something special. You have to shake it off. You have to be you and do what you know is best for your company and your consumers. There will be those out there that disagree but the reality is that you can't and won't s
atisfy everyone. You also have to acknowledge what people are saying about your business so you can deal with it in the best way possible.

Know who your audience is. Taylor is known for her songs about heartbreak and you know what? They are always hits! Why? Because T-Swifts primary audience is between 13-26 and that is a prime age range for people to go through breakups & heartache. They can relate to her songs with words they could not come up with but Taylor did. Granted, not every person in her audience has had the fortune of dating a heartthrob celebrity but you take what you can.

Have a theme. With each album, Taylor has a theme that carries through each song, video, and image. With 1989, she has images look like Polaroids with handwritten messages. It gives a certain tweak to the messages that she sings about. When it comes to your business, have themes for franchise public relations campaigns, ad campaigns, social media, etc. Themes give a certain cohesiveness that is not achievable via random efforts.

Show your audience they are loved and appreciated. Taylor obviously cannot respond to each tweet and comment on Instagram but she does respond when she can. When Taylor is able to respond, you can see her responses are genuine and meant for that person, not like it is generated by some auto-responder. When it comes to your business, do things that show consumers that they are fully-known and fully-appreciated. It will definitely get you some PR results.

Whether you are a Taylor Swift fan or not, you can't deny her ability to be who she is and succeed at being an entertainer.

Does your business need promotional success like Taylor? Then chat with All Points PR and see how we can get you to be known!