PR Tips: Doing Public Relations in Real-Time

Did you know that athletes, firemen/policemen, pilots, stock traders, and franchise public relations professionals all have something in common? It might be hard to figure out…unless you read the title. That's right, they all have to act in real-time!

Until the last few years, when social media in business really took off, public relations was not a profession that would be included in the list where every second counts a franchise PR professional, you have to respond to breaking news within 24 hours.
nd reactions to be made instantly. When you look back at the days when the newspaper was the prime source of news for people, decisions and reactions had to be made prior to the deadline; today, as a

The concept of real-time communications is amazing. We are able to engage with our audiences instantly, without delay; part of this is accomplished via social media. We scroll through our newsfeeds and networks to understand what is going on in the world and hear/see what people are saying. This really helps with "newsjacking"-- being able to put your own spin on a breaking story to get attention from the media and generate interest and business.

News no longer takes hours or even days to break, it can take a mere minute, maybe two. Response to these stories requires great speed and agility. This is just one of many reasons why public relations in 2014 is much different than public relations of the past.

Does your business need a franchise PR agency that is able to react in real-time? Do you need a PR agency that is able to recognize a good opportunity for you the moment they see it? Then contact All Points PR, we are a Chicago PR agency.