Thursday, September 25, 2014

NFL PR Dept Enduring Nightmares

The bad news is relentless for the NFL in the past few weeks. It all started with Ray Rice getting caught for domestic abuse and then several other NFL players, including the all-star running back, Adrian Peterson. Aside from the domestic abuse cases, some players are being charged with felony assault. Certainly, this has been quite a difficult period for the franchise public relations dept. of the NFL.

The nation's most popular league has suffered many franchise PR blows; the league has been under a lot of pressure from the public, media, and law to discipline the players who have been caught. So which players have been caught of wrongdoing?

Adrian Peterson. One of the best players in the NFL was accused of child abuse in Texas. The Minnesota Vikings player has not been suspended.

Greg Hardy. The defensive star for the Carolina Panthers has had many legal troubles. He has been convicted of misdemeanor assault charges for allegedly threatening to kill his then-girlfriend.

Jonathan Dwyer. The Arizona Cardinals running back has allegedly assaulted a woman and her child. He has been deactivated from the team.

Ray Rice. We have all likely heard about this one. The Baltimore Rav
ens RB knocked out his then-fiancee, now wife, in a NJ casino elevator. He has been released by the Ravens and indefinitely suspended by the league.

Ray McDonald. The San Fran. 49ers defensive tackle was arrested due to accusations of felony class domestic violence. The league's new rule states this results in a 6 game ban, unpaid.

Quincy Enunwa. A member of the NY Jets' practice squad was arrested for assaulting a women in a hotel.

So, as we can see, the NFL has quite the crisis communications situation in its hands at the moment. One possibly positive move they recently made was hiring a woman as the league's Chief Marketing Officer.

Certainly, the NFL did not see this coming, however, they likely had a PR plan in place. Does your company need help putting together a plan in case of a crisis? Maybe updating that plan? Contact All Points PR, a Chicago PR agency, to get your company prepared for any potential issues. A crisis will happen and you must be prepared for it. We can help.

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