Tips For Posting on Social Media Accounts

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As a Chicago Public Relations Company know the dos and don’ts of social media use.  We are social media consultants who know how fast word can spread online.  Social media allows information like tweets, Facebook posts, etc. to be shared through online word of mouth like rapid-fire.  It is important that you share and post about specific topics for your social media campaign to influence a lot of conversation and influence. 

Here are some tips on what you should share via Social Media:

Infographics- Our public relations firm thinks that Infographics are great because they are fun!  Infographics are an excellent way to share information in a way that is not so black and white.  Following a graphic chart that will show a map of progression is very appealing.

Newsletters- Our Chicago PR Firm knows that not everyone wants to subscribe to a newsletter to receive special offers or exclusive information.  When a newsletter is attached to a tweet, it allows the individual to read it while they are on the go.  If they like the newsletter, they can retweet it, and your newsletter can gain new followers instantly. 

YouTube Videos- Many people are visual people.  By including a video, you are stimulating a part of someone’s brain that does not require them to watch, but they can still listen.  This is especially important because many YouTube videos are clips providing information on how someone can build, cook, or create something on their own (DIY). 

Photos- People want to see what you are up to, where you are, who you are with and what you know.  A picture can say a thousand words and strike up a variety of conversations.  Including an image in your post makes is makes it simple for individuals to know what is going on in their social media feed without having to read.

Press Releases- Our PR Agency encourages our clients to share a press release about their brand wherever possible.  Sharing a press release about your company through your social media accounts will provide your audience with new exciting news. 

Lastly, our social media consultants advise that you remain personable through your social media use.  Share your humor, your music (as long as it’s socially appropriate and not controversial) and share any new or exciting things your learned about, read about, etc.  Make sure that you leverage your posts because if you post too much of the same content, it because white noise in news feeds and your information will just be scrolled over and scrolled by.