Our franchise public relations agency knows Facebook is one of the most used and most popular
social media platforms that exist today.
People have phased out from platforms like MySpace and start using
Facebook for a number of reasons. Even
with new competition like Instagram, Pinterest, and many others, Facebook is
still number one because this platform, unlike any others, found a way to make
Facebook a multi-use platform where people can instantly share their Instagram
photos and Pinterest pins onto Facebook through posts.
However, even with the popularity of Facebook throughout the
world, our Franchise Public Relations Company knows that many users have grown fatigued of Facebook. There are a number of reasons people have
discontinued use both permanently or temporarily. With such a work-centric society, many people
just do not have the time to keep up with Facebook, or any other social media
platform. Our PR Agency also knows that some people have given up Facebook use
because it has become a large distraction and has turned into a waste of time,
and for some others, they plainly lost interest in Facebook because there was
nothing appealing being shared.
With that said, our social
media consultants would like to provide some tips as to how Facebook users
can keep their content compelling and create and keep a large, interested
following in franchise industry PR.
Promotional Offers:
When using social media for franchises one of the most important things you can do is give
customers incentive to choose your franchise above the rest. It is important to post promotional offers
and coupons that are exclusive to Facebook users or new people to like the
Franchise Facebook page. Our Chicago public relations agency also
wants you to post offers regularly. By
offering promotions regularly, you are increasing your chance of establishing a
dedicated fan base and regular customers.
An example of this is ING Direct’s Café on Chestnut near the Water Tower
in downtown Chicago. They offer free
coffee to any customers that come in and share a secret word or phrase that was
exclusively shared via Facebook on Wednesdays. This
promotion alone brings in business and opens up the potential for customers to
come in and buy more while coming in for free coffee.
Be Personable:
As Chicago Public Relations Franchise experts, we know that your franchise needs to set itself apart from the
rest. One of the best ways to do that is
to add a little flare and character to your company. A great way to do this is to post about the
happenings near your franchise. If you
make your posts relatable, it will encourage interaction with your post via
likes and comments. Not only that, but
our PR firm wants to make sure that
your franchise has a distinctly friendly reputation.
Be Funny:
Our franchise PR
experts want you to be fun and funny. It
is important to be careful when posting what your franchise may think is
“funny”. It is always nice to see
employees in action or being silly, but still being professional. Maybe your franchise manager spilled a
container of sauce and he/she ended up looking like they showered in it, take a
picture and have some fun with it by posting it. People know accidents happen everywhere. Embrace them and make it fun.
As one of our public relations services, we would love to work with your franchise and have our social media consultants give you
pointers to boost your Facebook following and keep your customers compelled and
coming back for more information.
Feel free to comment if your have any other advise to compel a larger Facebook following or contact us if you are interested in our services!
No comments:
Post a Comment