1- Identify your target audience: Before embarking on a quest to attract some brand fans, figure out who your target audience is, what they like and where they spend their time, especially in the social media realm. Our PR firm and social media consultants identify the target audience first and form strategies around the target audience's interests, feelings and thoughts.
2- Give incentives: Don't expect to gain new followers all because you just set up your social media accounts and think that simply asking people to "like" or "follow" you should be sufficient. You have to give people a reason to "like" or "follow" you. This intertwines with turning people into brand fans or advocates. The more you give them, the more you get back in return. If you give them a 30% off coupon for your product or service solely because they "liked" or "followed" you on your company's social media accounts, they are likely to keep checking your page for more awesome offers and are likely to tell their friends about you, your company and your social media pages.
3- Join groups and interact: The more you interact with people via social media as a company and a brand the better. The best way to attract brand fans is to get involved and interact with them where they spend their time. Joining groups allows you to interact with people you may not be able to interact with outside of social media. Social media is a great way to tell people what is going on with your company and let potential brand fans get involved by starting a conversation.
4- Be interesting!: The best way to attract brand fans using social media is to be interesting! Whatever you do on social media needs to grab people's attention. Start conversations that make people want to join in.
Have some of your own tips on attracting brand fans? Leave them below in a comment or contact us.
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