1- Strategy first: Before starting the process of optimizing press releases, you must establish a solid strategy which you will continually utilize which each press release. Strategy always comes first when it comes to optimization.
2- Use keywords frequently: Keywords that you have chosen and pre-identified in the strategy step should be used throughout the content in each press release and especially in your press release's headline. Using keywords help tell readers and most importantly, search engines, what your content is all about.
3- Inner links should be scattered throughout content: In each release keyword phrases should be linked to pages on your website to show the relationship between the linked words and your page. This is how SEO works in a nutshell. Through the keyword phrases you use, a search engine's perception is shaped in regards to what your website or press release is all about and how your website or press release's content fits in with your keyword phrases.
4- Photos and videos should be optimized: Photos and videos used in a press release also give you a good opportunity for optimization. You can optimize a photo or video's tag to include keyword phrases to again get the association established between your keyword phrases and your website or press release.
5- Use a distribution service: A press release distribution service will help ensure that your press release is seen by the maximum number of relevant people. Making sure that your releases are getting in the right hands should always be your main focus when it comes to creating effective press releases.
Looking for more tips on optimizing press releases? Feel free to leave us a comment below or contact us.
No comments:
Post a Comment