Have you ever found yourself contacting a company about their products or services after having read a story about them in the newspaper or a magazine? What about after hearing a specialist or CEO of a company speak?
National Media Publicity is an extremely important for building awareness and credibility for your small business or company. Example: a legitimate news story in a magazine or newspaper is an endorsement from someone else that can reach a wide audience for a low cost. All it takes is a great writer and a PR Firm with creativity and time. In addition to stories in the newspaper, there are several types of publicity:
- News/Interviews in trade-specific journals, websites dedicated to the industry, magazines, the morning news and more.
- A journalist or blogger writing a story with your 'Expert' opinion or a quote.
- Stories posted on websites or industry magazines that are self-authored.
- Speaking engagements for your industry
Publicity is a highly cost-effective strategy than can do several things: build awareness about your company's products and services, drive visitors to your website, get people to participate in your events, help your target market to learn more about your industry and products and the problems you can solve, and great an ongoing conversation about your company.
The key to success is generating newsworthy stories that publishers want to share. They need to be interesting, relevant, and offer new information to readers.
Publicity isn't about luck at all - it's about investing in a strategic program with an effective Public Relations Agency and you can continue to reap the rewards with time.
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