Jeb Bush in a PR Crisis?

It seems that future Presidential candidate, Jeb Bush, is in a bit of a pickle.

Earlier this month, Bush was asked if he would have invaded Iraq if he was President; after a lengthy, circular response, it was said that he would not have invaded. However, this is after previous responses saying that he would have, then saying he wasn't sure, etc. Most recently, he stated that ISIS (ISIL) was a result of Obama's Presidency. 

Whether the questions about his choices on Iraq (if he was President) were fair or not, they were expected; as we know, the Iraq War is associated with George W. Bush, his brother. Jeb Bush will need to identify his thoughts on the issue better than he currently has.

Not only is the media flabbergasted by the amount of flip-flopping Jeb has put on this week but some GOP lawmakers have spoken out as well.

Of course, Jeb may have been in a pickle before he spoke out; as some political consultants have pointed out, the "Bush" name might make things harder for him. So Jeb will really have to make sure he is on top of his game in this campaign if he wants to win the Republican ticket. And the Presidency.

This is where great media play and franchise PR come into play. With the use of social media being so prevalent in politics these days, it would be very easy for a firestorm to erupt if he says something else that is questionable. That is how a PR crisis happens.