5 Tips- The Importance of Press Releases

If you have heard of franchise PR then chances are that you have heard of press releases; even if you have not heard of franchise PR but know of other kinds of public relations, then you most likely heard of press releases anyhow. They are a staple of the public relations industry and they hold a lot of power. While the way press releases have changed over the years due to technology and the importance of them has changed some due to new aspects of PR, the press release is still a top priority.

So if press releases are so important, how can your business benefit from a good press release from a good franchise PR agency?

1. Well, for starters, all businesses can use a good press release and benefit from them. Any industry that you are in, having press releases about your business submitted to the media can get you some results and gain exposure for your company. You do not need to have some crazy story to make a press release about your company worth while; all you need is news about your company. 
2. It is a relatively cost-effective way to gain exposure for your company. With press releases, the only real expense for your business is the fee for hiring a franchise public relations agency or if you write them yourself, then whatever you pay yourself. To submit a release does not cost money and having them printed does not cost money. If you compare this to paying for an ad, then you will see that it is much cheaper than even a TV ad on a local channel at 2 AM. 
3. A press release will get you increased exposure in the media. If you get increased exposure in the media then you will be noticed by more of the public. When people in the public know about your company, then you have a much better chance of being on their minds, which is what encourages them to check you out and utilize your services or purchase your products. 
4. A press release gives you credibility. If people see your business and like what you have to say, then they will regard what you say as trustworthy. When people believe your are trustworthy because you have the right credibility, then they believe they can trust your company and what you have to offer. 
5. People can keep up on your business if you notify the media. When people are able to keep up on the news about your business then there is less doubt. If there are people who want ton know more about your company, such as investors, then they will want to know the latest info. 

So a press release is a big deal for companies who want to gain customers and get larger. If you do not currently utilize the power of the press release, then you are missing some real fire power. Contact All Points PR - a franchise public relations agency.