Social Media Policies For Franchises

As experts in franchise PR consulting, we know that social media policies are not usually the first thing to straighten out when it comes to a social media marketing strategy.  However, we really believe implementing social media policies is one of the most important things a company can do.  Without social media policies set, social media marketing plans are unsustainable for any franchise public relations agency.  It should be a goal to engage with as much of the audience as possible, but if there is no reach, there ultimately is no engagement and vice versa. 

We understand that drafting social media policies may not seem as important as the content you are creating and sharing, but after a lot of experience in franchise PR consulting, we have learned otherwise.  Our PR agency knows that your market of employees, resellers, members, etc. will be much less likely to participate and engage with social media if a clear and easy social media guideline has not been defined.

In order to be heard, it is important that you allow our social media consultants to show you how to get others to like, comment, retweet or share your content.   We will show you how to get people talking about your business online and engage the markets that are interested in your success.  Adopting social media policy is the first step to promoting the widespread of the information.  

It is also critical when implementing a PR campaign that you consider what you are asking of the audience.  In order for the audience to engage with the content, they need to feel they can trust you and it is a safe topic or place to discuss the information. Whoever is responsible for maintaining the social media platforms needs to know how to handle the difficult or controversial questions that may be asked.  Because our PR firm knows that most employees are not trained in public relations, it is important that professionals come in and teach what the best processes for a situation could be.

All Points PR, a public relations franchise company, does not want individuals or businesses to be scared of social media.  We think it is a wonderful medium that should be embraced by all.  However, this does not mean that everyone know how to use social media correctly which is why we recommend that our public relations company guides you through creating an effective social media policy.

If you have any questions about social media policy or are interested in speaking to one of our social media experts about franchise social media, please comment below or contact our PR firm today.