The Importance of Graphics in Social Media

The Importance of Graphics in Social Media

As a Chicago Franchise Public Relations Firm, we know how social media has exploded in just the last few years and created a very curious society.  Social media is a way for businesses, organizations, and individuals to communicate what they want their audience to know or think is important.  With that being said, there is more to creating a post with perfect diction or syntax.  Social media is not solely to increase your followers or fans, it is not just to vent opinions and beliefs, it is there however to help tell a story whether it be textually or graphically.  With the drastic growth of social media, it is important that tweets or status updates do more than just spell out the story.  Tweets and posts should include graphics.  After all, not everyone is textual, some people are visual.  Here are three key reasons to incorporate graphics for your PR agency.

Graphics Help Establish Your Brand

Whether you are starting a new franchise public relations agency or maintaining the image of an already established company like All Points Public Relations, the company name or logo needs to stand out.  As a Chicago Public Relations firm, having a great logo or image helps define a brand and create awareness of the company or organization.  A goal of the company should be for individuals to see the logo or a symbol from the company and identify who it belongs to immediately.  This kind of recognition is what helps generate business and drive traffic to the company or webpage.

We Have Short Attention Spans

Graphics can help to tell a story and eliminate the use of text.  Social media users are developing shorter attention spans.  Twitter aims to catch the attention of the reader in 140 characters or less.  We know most stories cannot be told in a line or two.  But with the ability to add a link or attach an image to the tweet, 1000 more words can be added to the 140-character tweet by painting a picture to finish telling the story.  People nowadays want instant gratification.  Consider Instagram, if you can master an appealing title or a trending hashtag, you can lure in an audience to view your image and many more.  That is how you create a loyal following and brand for Chicago Franchise Public Relations.

We are Over-Stimulated

There are great benefits to utilizing graphics in social media in a PR campaign.  Graphics are appealing to the Chicago public relations professionals who are over-stimulated by the black and white text of their email or textbooks.  Rather than read, people scroll through popular social media sites like Pinterest to add color and variety to their life.  Even with all the clutter of the Pinterest pin-board, it has grown into one of the most successful social media platforms in a very short amount of time. We are so over-stimulated by text in our every day email that images give the eyes and brain a break.  Use graphics to entice your audience and keep their attention.