Are you looking for a little extra power for your 2013 social media strategy? As a franchise public relations firm and as social media consultants we are ready for the new year, are you? We’ve got a few great ideas we’re willing to divulge to get your social media wheels spinning, here they are:
1- Check out new blogs: If you have been reading the same blogs for the past few years why not try out a few new blogs. If you're a franchise owner, start reading industry related blogs just to see what else is out there. New blogs may give you new ideas or new places to connect with others in your field.
2- Utilize new social media pages: As a franchise public relations firm and as social media consultants, we cannot stress the importance of social media enough. If you have been solely using Facebook for your franchise or business, why not consider branching out and utilizing a few new social media pages for 2013. Open a Pinterest account or try out Google+. All social media pages are not created equal. Each one has its own style and benefits, so your best bet is to open up a few new pages to try them all out and see which ones you like best and start using frequently.
3- Forge social connections: In a world where consumers are very unlikely to believe the advertisements they see on television and online, you must find another way, as a company or franchise, to break through all the ads. Consumers may not take very well to ads, but they do take well to what their friends and family members have to say about companies, products and services. Use that to your advantage. Forge more social connections in 2013 and gain consumer trust in a personal way rather than through sticking up a bunch of ads.
4- Rely on pictures: When it comes to social media remember that your audience is motivated by pictures. Consumers today would rather see pictures than read, perhaps it's because we are always busy or on the go, but either way, strive to give consumers information in the way they wish to receive it in. Doing so will help you reap the biggest benefits out of your social media. Rely on powerful pictures to capture your social media audience's attention in 2013.
5- Consider all devices: Consumers get their information from a variety of different devices and 2013 will only make this ring more true. Captivate your consumers where you know they get their information from the most. Create a mobile strategy to ensure that your consumers can access your website from your social media pages regardless of whether they are on their computer, tablet or smart phone.
As a franchise public relations firm with social media consultants, we work heavily with social media, we are always full of social media tips. Looking for more social media tips for 2013? Feel free to leave us a comment below or contact us.
4- Rely on pictures: When it comes to social media remember that your audience is motivated by pictures. Consumers today would rather see pictures than read, perhaps it's because we are always busy or on the go, but either way, strive to give consumers information in the way they wish to receive it in. Doing so will help you reap the biggest benefits out of your social media. Rely on powerful pictures to capture your social media audience's attention in 2013.
5- Consider all devices: Consumers get their information from a variety of different devices and 2013 will only make this ring more true. Captivate your consumers where you know they get their information from the most. Create a mobile strategy to ensure that your consumers can access your website from your social media pages regardless of whether they are on their computer, tablet or smart phone.
As a franchise public relations firm with social media consultants, we work heavily with social media, we are always full of social media tips. Looking for more social media tips for 2013? Feel free to leave us a comment below or contact us.
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