Marketing Your Franchise

While owning a franchise is great for the instant brand recognition and potential for immediate sales, it does not necessarily ensure success.  To make sure your franchise is always growing, you must consider your marketing efforts to keep growing.  As a franchise PR firm, we know how vital public relations and marketing is to a franchise looking to prosper.  Here are a few tips on marketing for your franchise:

1- Know your consumer:  Odds are if you purchased your franchise then you probably purchased it for a reason, such as its potential.  Believing isn’t enough though.  You must know your consumer and be able to adapt and make adjustments according to changing trends.  Your franchise must be able to meet consumer needs.

2- Turn to promotion: Once you have figured out who your consumer or target audience is you should know what mediums they use to seek information.  Turn to promotion to push your products or services through advertising campaigns, TV and radio commercials, Internet advertising, and direct mail incentives.  All should be done in combination with franchise public relations efforts.  Most franchise's will have a public relations firm that specializes in franchise public relations.  Working with a public relations firm, whether you are a business or franchise owner, will help provide solid guidance and help initiate effective campaigns.   

3- Powerful marketing collateral: Marketing collateral is a great way to provide potential customers with information on your franchise or business.  The more unique and engaging the collateral the more likely consumers are to hang on to it and read it rather than ignore it or throw it away.  Marketing collateral includes brochures, white papers and sales videos.  

4- Effective website: Having a great website is extremely important these days.  With millions of people shopping online, your franchise or business must have an effective website that informs potential customers of who your company is, what your company does and brings in sales.  If you are a franchisor, make sure you look into the rules regarding having a website for your own piece of the franchise pie.  If you are allowed to create your own separate page, do so.  

5- Implement a marketing database: Implement a marketing database as a way to help you log your marketing progress.  A database will help you stay organized and keep track of your customers and any new leads.

If you are looking for more tips on how to market your franchise, feel free to comment below or contact us.