Tuesday, February 21, 2012

5 Awesome PR Tips for 2012

Be a Relationship Master
Form relationships with other local businesses that cater to your customers. Ask them to offer a discount to their customers if they mention coming from their store when they purchase from you. Feel free to reciprocate.

Co-Tweet about your Firm and your Clients
The simple act of having your tweet out there twice can not only double your exposure, but generate revenue and a following. It will also increase your audience diversity twofold! Switch it up by having people put a different spin on the story.

Turn Twitter into your own Personal Newsroom
The beauty of Twitter is that it's instant. You can quickly release news or information about a company, create unified stories, submit press releases and, by using an app, track how those articles are viewed.

Be Consistent!
Use it all, use it consistently, and use it properly. Don't just join Twitter or Facebook and only post about your products. Be a part of the online communities and really participate. Reply, comment, and give back...don't just take. Also, it’s clear all you're doing is marketing when you join a site and only post your business info, and no profile photo as well as not a single blog written or comment given — this is the fastest way to be forgotten or bypassed by visitors. Fill out profiles completely, and post up some helpful blog posts.

Be Unique!
Small businesses have an advantage over big businesses: a unique voice. That voice is the result of a tight-knit culture and typically one of a leader who has intimate knowledge of their brand strategy because he or she is the brand. Small businesses should capitalize on who they are and what makes them special by letting the dreamers and do-ers share what’s going on behind the scenes.

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