The Future Buzz: Proactive PR Reviewed

Proactive Public Relations Firm

I recently read a story on The Future Buzz, a great source for PR and Marketing news, about how Public Relations Firms should be more proactive rather than reactive, and I couldn't agree more. Public Relations is mainly about how the public 'relates' to your clients, and knowing the exact (or approximate) strategies that will garner a positive reaction to their business or event. The story went in depth on percentages and how only a certain percentage of PR firms actually practice proactive strategy and tend to simply react to the current market, and it's true. A lot of current PR is based around crisis communications and gaining control over something a company has done and painting it in a better light or doing damage control. But what the article didn't go into is this: what exactly IS proactive public relations?


Proactive Public Relations is in the Planning and Execution. 
Planning a strategy and executing it rather than waiting for an opportunity to pass by is what yields real results. These strategies can range from event planning to  going after an industry award in order to inject your client's business name into the media.

Proactive PR Considerations

The best strategies require time and patience. Proactive PR requires the same along with a healthy dose of awareness and sensitivity to the busy schedules of reporters in the media. Being a former reporter enables us at All Points PR to share the appropriate information with the media in a timely manner that doesn't waste time.

Misconceptions about Public Relations

The main issue with Proactive PR is that Public Relations Firms should be hired to promote the positive aspects of a company instead of scrambling to make a company look good in the midst of a crisis. 

Food for Thought

The next time your company expands a new service, product or even hires a new employee, make sure your Chicago PR Firm capitalizes on those opportunities.