Thursday, September 15, 2011

PR Goodies: Why We Love Franchising

PR Firm Chicago

It's the people. The people of franchising that I can connect with on so many levels. They are the reason why I have completely fallen for the industry. As the owner of a PR Company in Chicago that serves the Franchising industry with exceptional Franchise PR, I feel I can talk about this.

The bonds that I've formed as a pr consultant within franchising over the years have opened my eyes to countless new personal and professional discoveries. I know millions worldwide feel the same way about franchising's impact on their lives. That shared respect for the industry is what keeps franchising moving forward. Whether at the local level or at company headquarters, franchising feeds the fire in all of us.

It truly brings out the best in us. We share a common passion for perfection, a belief that we must always go beyond expectations. I think this need to succeed comes from a vibe that emanates out of all of us. The energy I feel, which I think many of us can relate to, stems from our entrepreneurial instincts. We in franchising are optimists by nature but pragmatic in what we do. We have hard time wasting time and setting daily goals isn't about punching in or pounding the keyboard. it's about progress that pushes our visions forward. For us, the future is now; tomorrow is just as important as today.

We're franchisors, franchisees and suppliers. Our organizations may serve different purposes but the drive deep inside of us is the same. And, it serves all of us well because we relish the opportunity to inspire each other to reach our potential.

Most importantly, the people of franchising harness their talents to support others. It is this element that is unique to franchising. Innovation occurs at all levels and is then shared throughout franchise systems. Franchisors develop new products, franchisees share best practices and suppliers turn visions into reality. Our businesses become better because of each other. We're independent but gladly reap the benefits of working collaboratively. No other industry I've come across offers this much independence with as much networking and sharing.

It feels good to be a piece of a larger whole that is working together.

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