Using Facebook to Brand your Business

These days we are almost all a part of the social media revolution sweeping the world. No matter who you are, where you are or what you do, almost everyone is connected to one another in some way by social media. This makes social media use a must for business owners. Whether you own a franchise, small business or a powerhouse corporation, harnessing the power of social media gives you the power to make your company or brand even stronger and who doesn’t want that? Facebook is an essential tool that can help you brand your business. 

The first thing you should do is set up a fan page for your business. Some businesses just create a personal profile for their business, but really that’s not what Facebook intended personal pages for. Personal pages should be all about you and not so much about your business (of course you should mention your business on your personal page). Your personal page should link to your fan page though, and the fan page should be all about your business. 

Your fan page should feature plenty of content that will keep your Facebook friends interested. Now this is where branding comes into play on your Facebook. When you are creating your page make sure the content of your page reflects your brand. Perhaps your company’s logo would make a great profile picture, but maybe a professional picture of your staff is better for your office’s vibe. Think about what accurately depicts your business. Keeping things looking cohesive is key. You wouldn’t want your Facebook page looking nothing like your marketing materials. 

Posting is key on Facebook and most social media sites for that matter. What you post speaks volumes about you and your company, so post wisely. Become the voice of authority on your business and inform people about who you are, what you do and be “The Source” on finding new content related to your company. People will add you and keep coming back to your site if you are posting things that they enjoy and find relevant. 

Facebook, and really social media for that matter, is a great tool to help show people what your business is all about. If you want more tips on how to make Facebook a part of your business, contact us.