Not all social media sites are created equal. You may think you and your company need to
create as many pages as possible, but truthfully, that’s not the best
idea. Depending on who your company is
and what they sell, some sites may not serve you. Pinterest has become a groundbreaking social media tool, but is it right for you and your business? Here are a few things we tell clients to think about if they are deciding to create a business Pinterest page:
(1) Take the time: Take some time out of your schedule to build
up your Pinterest page. The goal with
your Pinterest page should be to build relationships with people who have
quality “pins” on their site. Look to
connect with users who are very interactive with their pages. This means they frequently “pin” relevant
topics, post on other’s boards, and have extensive connections with lots of pinner
friends. Once the interactive type of pinner gets to know more
about your products and business, the more likely they are to post about or
repin your products. This also makes
befriending on Twitter or Facebook easier.
(2) Make sure Pinterest
fits with your business: This was roughly stated before, but we’ll say it
again and spell it out better this time.
Pinterest is NOT for every business or product. Pinterest probably isn’t the best way to show
your company’s construction equipment, but it is a great way to show off your
company’s new clothing line. Hopefully, you catch our drift here. Pinterest caters to style, photography, crafts, and room décor. Clothing companies, teachers, chefs, hair
stylists, makeup artists, guess what, Pinterest is definitely for you! Pinterest makes it easy to show off these types of products and
typically, that is what people are looking for on the site. Remember to always promote your company
accordingly. Go where you are wanted
and make your presence known that way.
(3)
Promote more than just your company’s
products: Pinterest users aren’t
just looking for products. They are
looking for tips and solutions as well.
If you are a clothing company, for example, promote more than just your
clothing. Dedicate a board to your
products, but also create a board for “Style Tips and Tricks” or “Hair Styles
that Match Your Look.” Give users more
than just your products. Give them a
reason to come back to your page and visit your website. The more you have to offer them, the better
the chance they will repeatedly visit your page and potentially become your
customers.
(4)
Define your brand: What you pin says alot about who your company
is and what they value. Make sure that
you pay attention to what you pin and pin things that make your company
relevant.
(5)
Connect your Pinterest with your website:
Many businesses are allowing customers to pin products found on their
website. Once your product is pinned by
a pinner, it gives unlimited potential to the number of people who can now see
your product. It’s like virtual word of
mouth and is extremely powerful for businesses that can utilize pinning
power.
The
main takeaway from this blog is that not all social media is created
equal. Pay attention to trends in social media and use the sites that best fit your business. If you have your own thoughts on Pinterest or
other social media sites, drop us a comment.
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