Facebook Posts Double as Great Call To Action Statement

The power of social media is undeniable.  When harnessed in the right way, it can greatly help you promote your business or franchise.  When we post for our Franchise PR clients, we strive to make each post a strong call to action statement to encourage user engagement.  Every time you post on Facebook, there should be a call to action, which encourages users to do what you want them to do next.  If you are creating posts that are doubling as a call to action, here are a few things to keep in mind:

(1) Don’t provide all the information up front:  You don’t want to give out all the juicy details via Facebook or Twitter.  Interest your users enough to make them want to read the rest of what you have to say elsewhere.  Perhaps you want to lead them back to your website where they can learn a little more about your company, product or service.  Be informative, just not overly informative.  Make users want to learn more and make them willing to do a little leg work to figure it out. 

(2) Foster positivity: It is best to always bring positivity to your posts.  When you are involving a call to action in your post, you want to encourage users and make them feel positive emotions.  You want users to be excited and inspired by your posts.  This will encourage engagement and sharing.

(3) Use images: A stimulating visual can provide a lot of power for your call to action statements.  Images can help provide more information or help the user connect to your post better, so use visuals as often as you can. 

(4) Links: Most call to action statements should provide a link to wherever you want the user to go.  Make it easy for users to navigate to wherever it is you want them to go. Making it easy for the user will make them more inclined to follow you wherever you are leading them.  There has to be some perceived value for the user as well.  The user doesn’t want to just follow you blindly anywhere, especially if they don't feel there is something in it for them.  Show the user that something good will come from them following you and the link you are posting.  

(5) Pose a question: Don’t be afraid to pose a question to your target users.  Ask a question that will interest and encourage a thoughtful response.  This will encourage dialogue between you and your customer, which could be a great way to foster a positive a relationship.  The question you ask should be attention-grabbing and bold, so make it a good one!

Utilizing call to action statements in your posts can greatly help you attract users to your Facebook and elsewhere, like to your website.  Whenever you post anything on Facebook just remember what your motives are.  Odds you are looking to drive traffic to your website.  If that is your goal, your Facebook posts need to draw in an audience and from there you can direct them to where you want them to go.  Have questions or comments about making your Facebook posts function as great call to action statements?  Drop comments below or feel free to contact us.