Creating
a social media policy in the franchise or business world is becoming standard
amongst companies big and small. In today's social media crazed world, you really need to protect your business or franchise from social media havoc that could be created without set guidelines or a social media policy in place. As a
franchise PR firm heavily engaged in the world of social media, we always
encourage our business and franchise PR clients to create a social media policy that is
rock-solid to protect their company.
Here are some tips on creating social media guidelines for your franchise or company:
(1)
Offer training- Anyone that works for your franchise or business should take
social media training courses to learn how to properly use social media. Training courses could be costly, but
protecting your company from a social media catastrophe is well worth the money
in our opinion.
(2)
Address theoretical situations- Give your employees theoretical situations that
could arise throughout the course of using company social media sites and
encourage them to make good decisions by showing them how to handle it.
(3)
Define behaviors- Let your employees know exactly what kind of behaviors are
both acceptable and unacceptable while using company social media. Spell it out for them so there is no
confusion.
(4)
Include everyone in policy guidelines- No one in your franchise or company
should be exempt from following social media guidelines, whether it’s
part-timers, contractors, or upper management.
Everyone needs to follow the guidelines and policies set in place by
your franchise or business.
(5)
Analyze policies often and make updates as necessary- Since the world of social media changes often, your policies need to be updated and changed often to
reflect that. Make sure that you analyze
your policies often to make sure they still fit with current social media
trends and make updates as necessary.
For
more social media tips, feel free to leave us a comment our contact us.
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