Making the Most out of Your PR Coverage

In today’s social media dominated world, it can be monumentally easier to extend the press coverage your business or franchise receives.  Traditionally, media outlets would cover a story and once it was read, heard or seen, it was easily forgotten.  The news coverage of the next day would drown out the stories from the day before.  Since getting popular media attention can be so difficult, it seems like a waste, but media coverage today is different.  Social media enables us to make the most out of PR coverage.  Social media extends the life of stories and also enables more people to read, hear or see it.  With our business and franchise clients, we always utilize social media to the fullest to maximize coverage.  Here are some of our tips on making your PR coverage last:

(1)   Share: If your business or franchise receives good press, then share it.  Share as much good press as possible on social media sites like Twitter, Facebook, LinkedIn, or Digg.  Let friends and followers know all about the positive buzz surrounding your business or franchise, after all, that’s what good franchise public relations is about.

(2)  Email signature: Include a link to the media coverage in your email signature after it has occurred.  Including a link is a good way to make sure people in your close circle get to see the coverage.

(3)   Blog: If you have a blog, put the coverage on your blog.  A blog isn't just a great place to post your thoughts or ideas,  it is also a great place to post positive press coverage. 

(4)   Website post: If you have a section on your website that warrants press coverage clips, you can put your business or franchise’s coverage there, which is what we do for our clients on our website. 

(5)   Get consistent coverage: Your goal for your business or franchise should always be to receive as much positive coverage as possible.  Consistent coverage is necessary to build up positive buzz around your business or franchise.  We consistently provide PR coverage for our business and franchise public relations clients as we know how crucial this is to their success.  Make it your goal to seek consistent coverage. 

If you’re looking for more tips on making the most out of your PR coverage, ask us.  We have plenty more tips where these came from and we'd love to share more.