Branding & Public Relations

A PR agency plays a very crucial role in enhancing the brand image of the company. To put it in simple words, the concepts of branding and public relations are closely intertwined. The job of public relations is to encourage the public to have positive image about a particular company, product, service, brand or individual. Branding is basically a set of attributes that will encourage the public to have positive thoughts about a particular company, product, service, or individual. A PR agency brings out the best attribute of the company to the forefront.

As a matter of fact, marketing strategists believe that public relations are a vital part-if not the most essential part-of the Branding process. Public Relations Agency practitioners understand the Branding concept, since they are well versed in the techniques and strategies that create a public identity very close to the key idea of a brand.

In other words, public relations is intended to generate news coverage. It is conducted through planned events and through news stories. The concept is such, when a newspaper runs an article about the unusual new promotion being done by a local business that is called public relations. A PR agency involves third parties to deliver the message. The third parties are news organizations, print journalists, and television and radio news programs and talk shows, which have more credibility for the general public.

A PR agency not only aims to create a positive image; the intention is vastly more complex than that - in fact, public relations seeks to create and maintain a consistent feeling of familiarity, trust, consistency, and confidence with the targeted audience. If advertising is about getting the public's attention, public relations is about delivering the message once the attention has been commanded. That is exactly what a PR agency does.