Jeb Bush in a PR Crisis?

It seems that future Presidential candidate, Jeb Bush, is in a bit of a pickle.

Earlier this month, Bush was asked if he would have invaded Iraq if he was President; after a lengthy, circular response, it was said that he would not have invaded. However, this is after previous responses saying that he would have, then saying he wasn't sure, etc. Most recently, he stated that ISIS (ISIL) was a result of Obama's Presidency. 

Whether the questions about his choices on Iraq (if he was President) were fair or not, they were expected; as we know, the Iraq War is associated with George W. Bush, his brother. Jeb Bush will need to identify his thoughts on the issue better than he currently has.

Not only is the media flabbergasted by the amount of flip-flopping Jeb has put on this week but some GOP lawmakers have spoken out as well.

Of course, Jeb may have been in a pickle before he spoke out; as some political consultants have pointed out, the "Bush" name might make things harder for him. So Jeb will really have to make sure he is on top of his game in this campaign if he wants to win the Republican ticket. And the Presidency.

This is where great media play and franchise PR come into play. With the use of social media being so prevalent in politics these days, it would be very easy for a firestorm to erupt if he says something else that is questionable. That is how a PR crisis happens.

9 Reasons for Corporate Communication Crises in the Future

As technology advances, the world ages, and people adapt to their surrounding, the causes of corporate communications crises will evolve and become much different than what they are now.

So what are the 9 new reasons for businesses to yell, "Mayday!"?

1. People are getting older: The world is aging; this is nothing new because it always been aging. However, it seems that it is aging much quicker now than it used to. A large percentage of the population of the world will be senior citizens in the next few decades. This means there will be some new problems, such as some countries not being able to keep some promises. For example, social security in the U.S. 
2. Depleted resources. There is an incredibly important resource to the modern, tech-infused world that many of us do not realize; the element is called tantalum. It is a core component of smartphones. This, and other resources, will be more scarce and this will cause some serious dangers. 
3. Consumers becoming independent. Consumers already sometimes make their own products but this will likely be a bigger issue in the future. And it will create some headaches for brands. 
4. The torrent model for more products. Pirating music is still a big venture for people. This will become more of an issue for other products as well. Remember Napster? It will be like Napster or other torrent sites but for products of all kinds. 
5. Things and processes becoming automatic. Almost 50 percent of workers in this country are already scared about being replaced by computers and machines. This will only increase as time goes on. Professions that include: journalists, production line employees, some culinary jobs, etc. 
6. Localization. Companies will want to reduce the distance between themselves and their suppliers, such as restaurants and their farms. 
7. Transparency: Many people, especially Millennials, are already very transparent about information that used to be very personal. Ratings and opinions of each other will become a regular thing to post on the internet, like GlassDoor but for fellow consumers. 
8. Big data. The concept of having the ability to hide and be forgotten is no longer a thing; nowadays, countries are struggling with the idea of how to use the data they get. Should companies go the way of individual privacy or more of a "hands off" approach model of governing corporations. 
9. Alternative models of economics. Yes, we have bitcoin but expect other models of currency and economics will come to fruition as well. 

As a crisis communications agency in Chicago, we can tell you how much companies struggle with causes of PR crises in 2014; as things progress, the causes will change and some will get more intense. Does your business have an issue or want to prepare for them? Then contact All Points PR, we are a Chicago PR agency with a full team dedicated to crisis communications.