Why Your Small Business Can Use Franchise PR

Every small business looks to grow; they look for new and creative, yet effective, ways to grow. One great way to grow is by using franchise public relations to help your brand build a presence in the world, both online and in person. So what are some specific reasons to use a PR firm, like a Chicago PR agency? Well, we have a few reasons.

When you use a PR team to help your company, what happens is that your company is building a general exposure online and in person. A constant growth factor is in play. The job of a franchise PR agency is to get your name in front of people, mainly journalists, so people get to realize that your company exists and what it does. That is a big part of what PR people do, they work to get you noticed by people. Yes, you can try to accomplish this task on your own but here's the thing: a PR agency will have a lot of connections to people, especially those in the media, who are able to really take a story about you or an interview and run with it; this gets your name in front of a lot more people than just submitting your own article to the online version of your local paper. One way the PR people get your name out there is via press releases.

When your company is having a general exposure constantly being built and your name is being put in the media for people to see, this means people are seeing an objective third party talk about you. This is huge for business growth. When people see someone talk about a company and that person has no incentive to do so other than they want other people to enjoy it as well, that speaks volumes. News outlets get no money from a company to run a story about them or to do an interview; the news outlets do this because they think the story is worth telling. Having a news outlet decide a story is worth telling is not always an easy thing.

Going with franchise PR is that it is an alternative to advertising. While they can be very similar, PR is often cheaper, yet can be just as effective. The perk to ads is that you can get them to be placed anywhere, you just have to pay for it. The perk to PR is that it is seen as more genuine and thus the products or companies doing it are more easily accepted by the public, ads are more likely to be ignored.

As a Chicago franchise PR agency, All Points PR is all about building brands through effective PR efforts.