As a franchise public relations agency we know how much time and effort goes into making a press
release perfect. We know what it takes
to make a press release more powerful than the words itself, and that is by
optimizing the content. To get the most
out of a press release in terms of it reaching a large audience it is crucial
to optimize the content so it can be found online.
Before writing the press release, we recommend that you come
up with a minimum of five different keywords to use throughout the press
release and link those keywords back to a website. Keywords do not only make the reading easier
for the reader, but it makes the search engines understand that the article is
talking about. When our Chicago public relations franchise uses
keywords, we do it to make sure that people can easily sum up and remember what
the article discussed whether they read one paragraph or two pages.
It is also important to make sure that the keywords are
relevant to the content and that they are all scattered throughout the
article. Our public relations company likes to keep the press release visually
balanced and we like to include links to our website and the franchise PR website.
Also, if you want to make the press release more visually
captivating, it is critical to use images in the release. Not only that, but you can link the image so
it sends the viewer back to a website.
What our franchise PR firm
loves about linking images is that when you search the keyword in the Google
images, the image will come up under the keyword. This is very important because it gives
ownership to the image and this way people can site a source instead of
stealing images online.
Don’t let your press release get lost in cyberspace. Use keywords in your press releases and link
them back to credible sites. If you are
in need of assistance writing press releases or optimizing content in general,
please contact our firm for franchise PR consulting or comment below.
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