Tips To Ensure You Have a Stellar Infographic

As a franchise public relations agency, we know that there are several components to making your social media posts and online presence noticed or shared.  Over the last few years, many  There is not necessarily a right or wrong way to relay information, however, there is definitely a more creative way to present the data.  With that said, our Chicago public relations franchise agency would like to share some tips to help make sure your infographics are stellar.

businesses have started using infographics to engage their audience with figures and facts as opposed to using a bland static report, which spits out a bunch of numbers. For some companies or some audience members, illustrations are a much better way for them to receive and retain factual data.

Tell a Story with the Data:

We know that it can be quite tempting to compile the data and blankly retort it onto a spreadsheet or PowerPoint.  We also know that you might want to spice up the data by adding a few images to the numbers and call it an infographic.  However, infographics cannot just compose of images and numbers, it should be able to tell a story so that the audience can distinguish a clear beginning and end.  If you can tell a story, there is a greater chance that you will compel the reader to continue to read so they can see what the last result explains.  All Points PR, a Chicago franchise PR agency can help you tell your story.

Use Specific Data that Means a lot:

If you allow yourself to pick one topic but show a lot of detail related to the topic, you will better capture the audience’s attention.  If you can stay focused but make sure the number go deep and paint the image for the reader’s imagination, you allow the reader to experience more.

Don’t Get Long-Winded or Wordy:

The more words the reader sees on the infographic, the less likely they will be to read the whole thing.  Paragraphs can be intimidating, especially when the point of an infographic is more or less to illustrate numbers, not to turn the numbers into novels.  Even as an experienced franchise public relations agency we find ourselves needing to remind ourselves to keep it short and sweet sometimes.

Use Pictures:

Illustrations are much better to include in an infographic than pretty colored chart.  Use the images to help tell the story and to garner as much attention as possible.  They aren’t called infographics for nothing!

Everyone has a different medium that will catch their attention.  For some people, infographics are great and fun and for others, it is better to just present the numbers in black and white forms.  Just remember that even though you are using an infographic doesn't mean that you are using a great one that will garner attention.  If you need any help creating infographics or have any questions for our franchise PR firm, feel free to comment or contact us!