Most public relations experts are skilled in creating successful event PR. Successful event PR, which includes but is not limited to special events or press conferences, can have a powerful impact on an audience when it is done well. The main goal of any type of event PR is to inform the public (consumers and media), share thoughts and ideas, and give good information. Here at All Points PR, we definitely know a thing or two about how vital creating successful PR can be for our clients. Let’s start by breaking down the main 2 types of events by what they are and how they can be successful.
Special Events
Special events do not necessarily have the same connotation
for everyone. Special
events can range from once-in-a-lifetime occasions or recurring events.
A once-in-a-life occasion occurs only once and can include for example a
business’s 20th anniversary as a company. Recurring events can include an employee Christmas party or an employee recognition ceremony. The concept of what a special event is might vary, but the PR
surrounding it stays the same. The
PR for a special event must, above all, be newsworthy. You do not want to create a special
event, try to pitch it to the media, and have no one be interested or even want to attend. The whole goal is to generate interest,
press and get people interested and get people attending the event. If it is not an event for the mass public to be apart of (like that company Christmas party) then you must still be able to show why it's an important event. Perhaps your company is combining the company Christmas party with a charity auction. Now that can easily become a newsworthy story and timely if promoted at the right time.
Press Conferences
The press conference is one of the most popular PR event
methods. It is the main method used to promote PR efforts. While the press conference can act as an event itself, its main job is to promote any and all PR efforts you are pursuing and will be pursuing. A press conference is a quick, efficient way to get out a message to the public and media. Instead of contacting journalists one by one, a press conference enables you to speak with multiple journalists all at once. The best part is that you lead the show. Journalists are giving you the stage, so make sure you are well-prepared.
Making Events
Successful
As a Chicago PR Firm, we know how important throwing a successful event can be. No matter what type of PR event your doing, there are some
surefire ways to make it successful.
Here are a few tips:
(1) Identify need for event: Your PR plans for you company should take into account the need for an event and how the event ties into the company's overall objective and goals. The event needs to fit in with the big picture strategies you have previously identified for your company.
(2) Plan, plan and plan some more!: No matter what type of event you’re
doing, one of the best ways to make your event successful is by planning your
event out in great detail. Creating backup plans is necessary as well. Before you take that first step, you should identify beforehand how you are going to proceed before you act. And remember, there's no such thing as too much preparation.
(3) Work closely with the company employees: Work closely with company employees to make sure you are telling the whole story. Get employee feedback and facts to help thoroughly understand the event you want to promote. Make company employees the resource for your event. They can help you identify the details that need to be incorporated for the event, the business's goals, who the target audience is and what tactics you should work with and avoid. Employees are a great source since they tend to have all the details needed to make your event go off without a hitch.
(4) Be flexible: If plans need to change to make the event happen, be flexible and have backup plans. Remember, the end goal is to make your event happen, so do whatever you need to do to make that happen. Adapt your plan to meet any challenge or problem that could arise.
(5) The follow up after the event: Follow up after the event is necessary to continue to create buzz around your event after it is happened. You don't want your event to suddenly be brushed under the rug right after is has ended. You want to keep the buzz going, so follow ups are key. In the after event stage, you also need to evaluate the event. From here you need to measure and analyze results, just like you would do with any PR campaign.
If you're looking for more tips on creating successful event PR, feel free to comment below or contact us.
(3) Work closely with the company employees: Work closely with company employees to make sure you are telling the whole story. Get employee feedback and facts to help thoroughly understand the event you want to promote. Make company employees the resource for your event. They can help you identify the details that need to be incorporated for the event, the business's goals, who the target audience is and what tactics you should work with and avoid. Employees are a great source since they tend to have all the details needed to make your event go off without a hitch.
(4) Be flexible: If plans need to change to make the event happen, be flexible and have backup plans. Remember, the end goal is to make your event happen, so do whatever you need to do to make that happen. Adapt your plan to meet any challenge or problem that could arise.
(5) The follow up after the event: Follow up after the event is necessary to continue to create buzz around your event after it is happened. You don't want your event to suddenly be brushed under the rug right after is has ended. You want to keep the buzz going, so follow ups are key. In the after event stage, you also need to evaluate the event. From here you need to measure and analyze results, just like you would do with any PR campaign.
If you're looking for more tips on creating successful event PR, feel free to comment below or contact us.
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