Small Businesses & Social Media: How to Market on Facebook

Is it a good idea to market on Facebook? Most marketing and PR Firms will say yes - why? Exposure. And a clear way to get your message across in the way you really want it to be seen. It's incredibly important 

Advertising on Facebook is different than creating a page that doubles as a company website. In addition to the cost, it can take time and effort to figure out the best way to get your message across. Plus, businesses have a number of other options for promoting themselves online, such as Search Engine Optimization and Google Places. 

One thing is for sure: small businesses in general see value in advertising online. Internet ad spending is expected to increase world-wide by roughly 17% this year and account for 16% of total media spending, according to research firm eMarketer.

What’s more, U.S. ad spending on social media alone is expected to increase 61% this year to $1.6 billion, according to Forrester Research Inc.

Readers, if you advertise online, what platform gives you the best bang for your buck? If you don’t, what’s holding you back and what other ways do you promote your business on the Web?

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