Why Should I Get A Franchise Public Relations Team?

What is the point of getting a franchise public relations team for your company? Well, there are a lot of reasons, my friend. See, a public relations franchise team can do a lot to protect your business and give you direction about what to do next in order to grow. Let's explore the reasons your company should buddy up with a PR firm.

The first reason your company should team up with a franchise PR firm is because the PR firm can protect your company. When things happen and there is a hoopla about the outcome, your company will need somebody who knows how to handle the media and the angry mob of consumers outside your door. Having a PR firm by your side who can handle crisis communication is going to do a lot of good in the long run. The media will want answers and with the help your PR team, you will be able to give the right answers.

The second reason your company should hire a franchise PR team is because they will get your name out there. The people at the public relations firm will work night and day trying to get your name in front of the media; this gets your company's name in the newspaper, magazines, radio, and television. Yeah, your company could be doing a segment on the news stations in your area and, if awesome enough, perhaps national media. This will greatly increase potential business opportunities since more results when they promise to get your in front of the eyes of your publics, or, people you want to be your customer.
people will know your business exists; let's be honest, a lot of times, the reason a business struggles is because they are unknown to many (as long as they do indeed have a good product/service). A PR firm can get

The third reason your company should dire a franchise PR firm is because they will give your direction on what to do next. This is an ambiguous statement so I'll explain further; the PR team can help you decide what would be a good way to promote your company. This is more marketing related than PR but a good PR firm will either know this knowledge or at least have marketing people working there to give their input.

Still not sure why your company should hire a PR firm to help your business? Do some research and you will see. If you have any questions, contact All Points PR, a full-service Chicago franchise PR firm .

What is Franchise Public Relations? Let Me Tell You!

What is public relations? Well, there is a saying that says if you ask ten different people what public relations is, you will get ten different answers. The truth is, a lot of people do not know the definition of franchise public relations and even a few people in the public relations world do not know. It is seen as such a vague industry that it is hard to understand what franchise industry PR exactly is.

So what is franchise PR? Well, a basic definition of PR is, "The ability and duty to shape and maintain the image of a company or person (so they appear favorably in the eyes of the public.)" The part within the parentheses is more of an unwritten part; PR does not mean sweeping things under the rug and telling lies in order for a client to appear well in front of publics, or the client's target market, or anything unethical; what public relations is intended to do is help a company or person maintain an image they want. Helping someone or something maintain an image means to get their good news out to the world, get their name in front of people, and to limit damage that can be caused by bad publicity. But I will say it again, an ethical public relations practitioner does not lie or fabricate information for the sake of their client's image.

So how did franchise public relations come to life? It all started back in the early 20th century when mass media was coming around. At the time, "muckraking" was a popular form of journalism; muckraking was when journalists would dig up information about companies or people and then publish it in their stories. It got especially bad when muckraking journalists began fabricating some of the information for their stories. However, the vast majority of the stories were true but still dangerous for the success of the companies that were exposed. Consequently, Ivy Lee, a well renowned journalist and pioneer PRP, wrote a press release defending his targeted clients and helped protect their images. Once the public relations bug caught on, more and more people joined the industry and companies were getting the defenses that they so dreadfully needed.

Public relations practitioners began getting so good at what they did that people starting calling them "spin doctors" because of how well they could spin bad publicity into something good or at least justifiable.

In today's franchise PR firms, PRPs do so much more than just write press releases for newspapers and magazines; they are required to understand the needs and desires of their client's and their client's target markets. Why do they have to know those things? Because the knowledge of those things helps the PRP do the best work for their client. Public relations requires that PRPs form relationships with their client's target markets and do things for the client that please the markets. PR stunts are often the result of this duty. As you know, PR stunts incorporate some marketing concepts so PRPs now have to have at least a bit of a grasp of marketing. PRPs also have to be salesmen; they have to be able to sell their stories to the media and get the media to broadcast information regarding their client. Franchise industry PR firms also need to be able to be a counselor for when there is a crisis that needs to be taken care of.

As a Chicago franchise PR firm and Chicago crisis communications agency, All Points PR has a lot of knowledge in this field and as a full-service PR firm, loves helping those who need the defense of a PR team.